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Tag: Renee Blodgett

Backstage Pass- Renee Blodgett

by Sky on Jan.05, 2010, under TG2009, Traveling Geeks, Videos

This is a Backstage Pass interview of Renee Blodgett, Co-Founder of Traveling Geeks and organizer of the trip to Paris for LeWeb, in December, 2009.

Renee writes at DownTheAvenue.

[Photo at left is by Beth Blecherman.]

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Reaching Advocates and Influencers

by Sky on Jul.23, 2009, under Communicating, Identity & The End of Privacy, Social tools, TG2009, The Quantified Self, Traveling Geeks, Videos

Traveling GeeksRather than blasting out advertising indiscriminately to everyone, firms are finding they can target individuals who like their brand and can influence others to see the brand more positively. There are more and more ways to find out who your brand’s advocates and influencers are. That’s because software is now tying the data together so we can actively decide how to reach and, more importantly interact with, our passionate customers. Social media allow us to openly and transparently interact with and have conversations with our customers.

Susan Bratton, JD Lasica, Renee Blodgett and Robert Scoble discuss these aspects of marketing and customer relations in this roundtable in Cambridge as a part of Traveling Geeks 2009.

 

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