Robert Scoble Archives - Sky's Blog https://blog.red7.com/tag/robert-scoble/ Communicating in a networked world Wed, 08 Feb 2017 21:32:28 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://blog.red7.com/wp-content/uploads/2018/01/skyhi-wind-icon-256x256-120x120.png Robert Scoble Archives - Sky's Blog https://blog.red7.com/tag/robert-scoble/ 32 32 Reaching Advocates and Influencers https://blog.red7.com/reaching-advocates-and-influencers/ https://blog.red7.com/reaching-advocates-and-influencers/#respond Thu, 23 Jul 2009 17:00:31 +0000 http://sky.dlfound.org/?p=1835 Rather than blasting out advertising indiscriminately to everyone, firms are finding they can target individuals who like their brand and can influence others to see the brand more positively. There are more and more ways to find out who your brand’s advocates and influencers are. That’s because software is now tying the data together so […]

The post Reaching Advocates and Influencers appeared first on Sky's Blog.

]]> Traveling GeeksRather than blasting out advertising indiscriminately to everyone, firms are finding they can target individuals who like their brand and can influence others to see the brand more positively. There are more and more ways to find out who your brand’s advocates and influencers are. That’s because software is now tying the data together so we can actively decide how to reach and, more importantly interact with, our passionate customers. Social media allow us to openly and transparently interact with and have conversations with our customers.

Susan Bratton, JD Lasica, Renee Blodgett and Robert Scoble discuss these aspects of marketing and customer relations in this roundtable in Cambridge as a part of Traveling Geeks 2009.

 

The post Reaching Advocates and Influencers appeared first on Sky's Blog.

]]> https://blog.red7.com/reaching-advocates-and-influencers/feed/ 0 1835 Social Media forces immediacy of customer support https://blog.red7.com/social-media-disrupts-customer-support/ https://blog.red7.com/social-media-disrupts-customer-support/#comments Wed, 22 Jul 2009 16:37:09 +0000 http://sky.dlfound.org/?p=1819 A theme that came up again and again during our London/Cambridge Traveling Geeks tour was that social media, and especially those that provide “immediate” access to company representatives (such as Twitter), are really changing not only how fast a company can respond to customer questions and problems, but are relocating (dislocating?) where the control of […]

The post Social Media forces immediacy of customer support appeared first on Sky's Blog.

]]> Traveling GeeksA theme that came up again and again during our London/Cambridge Traveling Geeks tour was that social media, and especially those that provide “immediate” access to company representatives (such as Twitter), are really changing not only how fast a company can respond to customer questions and problems, but are relocating (dislocating?) where the control of the customer relationship resides within many companies. Twitter provides 24/7 access to company representatives (if they’re actually online), and it shifts the decision point or the point at which the company takes responsibility for a problem, outward from the PR department and “C-level” executives (CEO etc.) to the actual front lines where the company’s employees are talking with the customers! Here’s what Robert Scoble said about this in a roundtable held in Cambridge on Friday. The sponsor of this session, Omobono, also has put up a page about the Traveling Geeks visit.

The post Social Media forces immediacy of customer support appeared first on Sky's Blog.

]]> https://blog.red7.com/social-media-disrupts-customer-support/feed/ 2 1819