I just finished setting up two clients so their photos and other author information could come up on Google search results.
Although it’s a moderately complex process with a lot of picky steps, it only took about an hour each time. Google has pretty good information posted online, and mostly it’s up to date. The best place to start learning on Google is here.
First, a short rant. Google is pretty much demanding that we stay on top of their quirks and developments in making search better. If you as a blog author do not keep up, your position in search can plummet. They are using the threat of decreased search visibility to get more and more people doing more and more work in order to provide information so Google can better locate their sites. And all of this makes Google money. They’re not necessarily doing it to make you rich. [Read more…]