I was reading Dion Hinchcliff’s “50 Essential Strategies for Creating a Successful Web 2.0 Product” (you should go read it when you have more time) and I’ve cherry-picked the points that ring true for me. His points are good and very interesting, but some are real gems of wisdom[1]. And I’ll add some of my own observations to this article. I’ll limit mine to 10 and if you’re ambitious you can read the 50 in his blog. One of the overarching principles is that, as he says, “The Web Community Gets Smarter Every Time It Builds A Product” – which I will exend to add that we marketers and developers are constantly learning, and the more we involve people early in our development processes, and the more closely we listen to them, the faster and better our development cycles will be.
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Your Blog’s MBTI
I have friends who read tarot cards, and I myself have read tarot cards in the past (during the Hippie days, as if I actually had those). But I view them as a projective technique where what you are thinking about and hoping for is reflected in your reading of the cards.
The Myers-Briggs Type Indicator [MBTI] is a personality inventory which can give you some insight into how you approach the world. The Myers & Briggs Foundation web site contains lots of information on this instrument and you can take the full instrument online or offline many places. Professionals are certified and can give you a full administration and reading of the MBTI instrument. But taking it online is also informative! Just remember that this instrument is licensed, and the freebie versions aren’t the real instrument.
But, here’s some online fun with a slant on the MBTI – the Typealyzer.com web site reads entries from a blog and then gives an assessment of MBTI type based on what it sees there. Don’t ask me how they do it, though I have my theories. There’s always the caveat that what you write may not reflect how you would score in the actual MBTI, but I think it’s pretty interesting. Try this site on your own, or any other, blog. Just give it a URL and you’ll get back a type!
How to Embed Flickr Slideshows in WordPress blogs
The old method for embedding a Flickr slideshow in a WordPress blog no longer works after WP 2.1. Flickr creates really nice Flash-driven slideshows and there’s easy HTML code to embed these shows on regular web pages, but the code doesn’t work on WordPress-driven sites because the (tinyMCE) editor software removes the code. Now there’s a solution. [Read more…]
EDoS [Economic Denial of Sustainability] attacks
A Denial of Service (DoS) attack is one in which a server or service is “overwhelmed” by traffic and consequently either disabled or made unavailable to its customers. Typically the effect on the target of a DoS attack is a loss of business, or in the less critical cases, just failure to get his/her message out.
However, cloud computing allows us to scale our servers up and up in order to service greater numbers of requests for service. This opens a new avenue of approach for attackers, which originally was labeled an Economic Denial of Sustainability attack by Christofer Hoff (November 2008), with a follow-up just recently. (I was introduced to the concept by Reuven Cohen’s description published just today.)
In short, if your cloud-based service is designed to scale up automatically (which some like Amazon EC2 are), then an attacker can grief you economically by sending a huge number of (automated) requests that appear on the surface to be legitimate, but are actually fake. Your costs will rise as you scale up, using more and/or larger servers (automatically) to service those fake requests. Ultimately you will reach a point where your costs overtake your ability to pay – a point at which your economic sustainability becomes questionable.
Ouch!
[The EDoS concept applies primarily to cloud-based services and not to people who own their own servers, because if you own your own servers and are the target of a DoS attack, you don’t immediately and automatically scale your operation up to a larger size, so the attack doesn’t immediately cost you money. It’s only when the scaling-up is automated and there’s no ceiling that you run the risk of economic damage.]
Tibet in Exile – a story
Thubten Samphel, information secretary (of DIIR- the Department of Information and International Relations) of the Tibetan government in exile in India, has written a fictional account of young Tibetan exiles living in India, entitled Falling through the Roof. —That’s a reference to Tibet as the “roof of the world.” The book isn’t yet available outside of India. It looks like it’s an in-depth introduction to what it feels like to fall out of your native land and end up being educated and living in a foreign culture.
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