This is a Backstage Pass interview of Renee Blodgett, Co-Founder of Traveling Geeks and organizer of the trip to Paris for LeWeb, in December, 2009. Renee writes at DownTheAvenue. [Photo at left … [Read more...]
Reaching Advocates and Influencers
Rather than blasting out advertising indiscriminately to everyone, firms are finding they can target individuals who like their brand and can influence others to see the brand more positively. There … [Read more...]