I have lots of clients who have great ideas, wonderful vision, and yet have a lot of trouble understanding why I keep asking them for more and more specificity before I sit down and write some HTML or code. I’m afraid they sometimes think I’m a dolt because I keep asking for more detail about exactly what they want me to do. They find it hard to understand why I can’t just take an idea and run with it. Why do I need a detailed specification?
I ran into this passage a week ago, written over 10 years ago (but timeless), and the clarity and insight was so right on that I laughed out loud:
“The programmer, who needs clarity, who must talk all day to a machine that demands declarations, hunkers down into a low-grade annoyance. It is here that the stereotype of the programmer, sitting in a dim room, growling from behind Coke cans, has its origins. The disorder of the desk, the floor; the yellow Post-it notes everywhere; the whiteboards covered with scrawl: all this is the outward manifestation of the messiness of human thought. The messiness cannot go into the program; it piles up around the programmer.
Ullman, Ellen (2012-02-28). Close to the Machine: Technophilia and Its Discontents (Kindle Locations 352-356). Picador. Kindle Edition.
So when the client says, “Make that headline a little more greenish,” I now have something I can point them at so they’ll understand the difficulty of that seemingly simple task. I love it!
Someone asked today about the meaning of “73” as used by amateur radio operators. It essentially means “Bye” or “Best wishes” and is used when you’re done talking to someone and signing off…as in “I’ll say 73 for now.”
When the web was new, the goal was to get as many “eyeballs” as possible looking at your site content—to aggregate readership with your site being the aggregation point. This pretty much followed the old rules of advertising and promotion—you needed people to see your advertising in order to succeed financially[1. Oh, wait, what do I mean “old rules” here? It’s still true, and that’s why the rest of this article is germane.]. The phrases “visit us often” or “bookmark this site” or “come back frequently” were the conventional wisdom, and web surfers used bookmarks to remember what sites they wanted to go back to and read later. But they mostly never did except for the big news or entertainment portals.
