Communicating in a networked world
I just realized (smack me in the face, huh!) that MyBlogLog.com, which I signed up for some months ago, is actually something I don’t want any part of! Duh.
It’s a “service” that shows my little face photo on sites that subscribe to their service, saying “Sky has been reading this page.” Given what Facebook did to me in December, revealing who all of my friends are[1][2], I’ve become somewhat protective of where I go and what I read. [Read more…]
Rather than blasting out advertising indiscriminately to everyone, firms are finding they can target individuals who like their brand and can influence others to see the brand more positively. There are more and more ways to find out who your brand’s advocates and influencers are. That’s because software is now tying the data together so we can actively decide how to reach and, more importantly interact with, our passionate customers. Social media allow us to openly and transparently interact with and have conversations with our customers.
Susan Bratton, JD Lasica, Renee Blodgett and Robert Scoble discuss these aspects of marketing and customer relations in this roundtable in Cambridge as a part of Traveling Geeks 2009.
This is a piece o’ history document that rings so true to my personal experience that I have to say danah boyd[1] is both lucid and clairvoyant! Social Media is Here to Stay… Now What? [Read more…]