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“Eyeballs-on-site” yielding to “eyeballs-on-content”

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When the web was new, the goal was to get as many “eyeballs” as possible looking at your site content—to aggregate readership with your site being the aggregation point. This pretty much followed the old rules of advertising and promotion—you needed people to see your advertising in order to succeed financially[1. Oh, wait, what do I mean “old rules” here? It’s still true, and that’s why the rest of this article is germane.]. The phrases “visit us often” or “bookmark this site” or “come back frequently” were the conventional wisdom, and web surfers used bookmarks  to remember what sites they wanted to go back to and read later. But they mostly never did except for the big news or entertainment portals.

RSS feeds and news readers began to change that. (Thanks Dave[2. Dave Winer].) I use NetNewsWire’s standalone software on my Mac, and online services like Google Reader let you integrate feeds into your iGoogle home page. You can also sync your Google Reader settings across multiple programs and devices. But in the last couple of months, the scene is greatly changing is subtle ways I think people haven’t spotted yet… [Read more…]

Are hungry searchbots eating your small web site alive?

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I work with a dozen or so clients at any given time, and in the last three (or thereabouts) weeks I’ve noticed that some sites on small servers with limited capacity are being “eaten alive” by spidery searchbots. And not just the usual suspects—Google, Yahoo, MSN—but by specialized searchbots that exhibit a kind of behavior I haven’t seen very much before. It used to be that web site owners prayed for the searchbots to come by, and searchbots by and large were sparing in their examination of pages, not hitting a site very hard at all, but building an overall image of the pages on the site over a long time. [1. Illustration: “Spider & Crossbones” pirate flag]

But times are changing rapidly! Even a site with very little human traffic may be suddenly and catastrophically overwhelmed by searchbot traffic. [Read more…]

HTML5 and geo-location

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I was reading an InfoWorld article on the benefits and features of HTML version 5, which isn’t a formal standard yet, but many elements of which are already incorporated into browsers.

Media: A major benefit for all of us will be that embedding media (videos particularly) will become standardized and greatly simplified, so the web developer won’t have to worry so much about plug-ins, players and compatibility.

Geo-location: But more fun perhaps than that, there is a geo-location feature built into HTML5, and it’s available today on some browsers (Chrome, Safari, Firefox). In this article Dive into HTML5 — You are here (and so is everybody else), there’s a cookbook for creating a web page that locates you and displays a Google map centered on your coordinates. My page will figure out where you are located and display the Google map — but only if you have an HTML5-compliant browser, sorry. Mobile browsers are particularly good for this because they know your location quite precisely.

I took an hour this morning to build the page, and subject to some debugging (and figuring out that the whole process is asynchronous), I had it working. Clearly if you’re at a wired location, Google is using your IP address and maybe some routing information to locate “approximately” where you are, but on my iPhone it gets much closer to the real location. I used the “You are here…” article, plus some advice from Google code.

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Joi Ito on Innovation and Startups

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I love Joi Ito’s advice about startups. Mostly he is talking about understanding risk. I particularly focused on one section just after 9 minutes into the video where he talks about how it’s folly to spend a lot of time building a business plan when it’s so inexpensive to go ahead and develop your product iteratively and develop the plan after you’ve seen how your customers are reacting to the product. Here’s the video:

[vimeo 6827318]

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No chance for true security?

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Is security dead on the Internet? Yeah, it probably is—as long as we rely on software other people have written[1]. Unless you’re capable of writing all of your own software, without any errors, and keeping it isolated from software written by anyone else, you’re never going to have a secure digital life[2].

But there are things you can do to protect yourself. NGO-in-a-box has developed Security-in-a-box, a set of tools and tactics for your digital security. Worth taking a look!

It’s often said that “if we can envision it, we can create it,” but in the world of computer (and network) software this is only partially true. We can attempt to create it, but it will always have bugs in it. And those bugs are the chinks in the armor that allow malware to work and cyberwarfare to succeed.

[1] That’s because I can write a perfect program with no bugs, but nobody else can.

[2] See also The Social Graph of Malware, my site where I explore ways in which social engineering is used by the bad guys to get malware onto your computer.