Communicating in a networked world
I just realized (smack me in the face, huh!) that MyBlogLog.com, which I signed up for some months ago, is actually something I don’t want any part of! Duh.
It’s a “service” that shows my little face photo on sites that subscribe to their service, saying “Sky has been reading this page.” Given what Facebook did to me in December, revealing who all of my friends are[1][2], I’ve become somewhat protective of where I go and what I read. [Read more…]
At LeWeb in Paris (December 2009) Chris Pirillo articulated some underlying principles for creating true (virtual) community. Matt Buckland[1] recorded Chris’ points in text form. I’m going to make some comments on them now.
Chris started by saying “I don’t have an agenda; I don’t have an announcement…” referring, of course, to the number of companies that had been making announcements on the stage. Probably not unusual, since you want to make product announcements where they will be heard, but it was certainly being noticed this time around.
The full video of Chris’ talk appears at the bottom of this article. I’m going to pick and choose from the points that Matt jotted down.
So, what is the essence of community? Community… [Read more…]
There was a comment by Julia Angwin in the Wall Street Journal about how Facebook may make “friending” obsolete through its policy of making your friend list public. At first, a couple of days ago when I learned that my friend list was irretrievably public, I had thought of just unfriending everyone in order to hide them in the future, but that’s “cutting of my nose to spite my face” as Mom would have said. I’d have to bring them all back when Facebook changes its policy (which it certainly will have to in the future). So I haven’t done it (yet).
But anyway it’s too late. [Read more…]
Facebook has opened up our individual Facebook profiles so that we have no way to restrict certain pieces of information, such as who our friends are, which are now publicly available.
EPIC—the Electronic Privacy Information Center, and nine other co-signing organizations have filed a complaint with the Federal Trade Commission about this problem.[1] Read what Larry Dignan says on ZDNet about this. I investigated and found that we’re all naked now… [Read more…]
Rather than blasting out advertising indiscriminately to everyone, firms are finding they can target individuals who like their brand and can influence others to see the brand more positively. There are more and more ways to find out who your brand’s advocates and influencers are. That’s because software is now tying the data together so we can actively decide how to reach and, more importantly interact with, our passionate customers. Social media allow us to openly and transparently interact with and have conversations with our customers.
Susan Bratton, JD Lasica, Renee Blodgett and Robert Scoble discuss these aspects of marketing and customer relations in this roundtable in Cambridge as a part of Traveling Geeks 2009.