Online advertising has “gotten personal” and can adapt itself so that the ads you see are related to what you’ve been viewing, or shopping for, online.
This means, for example, that when you are viewing a sleeping bag at REI.com, you might later on see an ad for REI—an ad featuring that same sleeping bag—at another web site later that week.
A friend recently mentioned this article in Huffington Post claiming you can opt out of this kind of advertising. They say you can opt out in 2 easy steps. Turns out you can’t really opt out of the tracking, just the advertising itself. [Read more…]